Kinsbursky Brothers Inc., an industrial recycling company, had a corporate identity that no longer reflected its exponential growth and expansion into an international power in its field. The updated brand included a name change from Kinsbursky Brothers Inc. to KBI and then application of new brand standards to all the company's communication touch points including signage, website, direct mail and advertising. Subsidiary brands, TOXCO, Toxco Materials Management, Lithchem and Big Green Box followed suite with new graphic identities, packaging and marketing.
